What is the business of running a business? In fact, all enterprises operate knowledge, and all enterprises are consulting. Before talking about today's topic, we must first talk about a more important question - what is the business of business? This text message service question seems silly. If you think about it carefully, your corporate temperament will be more or less different, such as in organizational structure. In fact, all enterprises operate knowledge, and all enterprises are consulting language) . how to say? Procter & Gamble Co., Ltd. is a consulting company that deals with the needs of different hair types and lengths on the head. It only solidifies the part of the consulting into a product. Apple provides consulting services for you to make phone calls, listen to songs, and surf the Internet,
but he assembles all the components and codes into a solution and sells it to you. Because you are a professional in this area, people are text message service willing to pay a "consultation fee" to buy your product. According to this logic, whether you are selling houses, oranges, toys, facial masks, clothing, or daily food...you are all doing consulting for a living, but you just don't know it. So is it possible for us to learn from the gameplay of consulting companies to improve our ability to "sell goods"? Let's see, what are consulting firms doing? In fact, they have been doing only one thing - "information dependence". They shape themselves into an authoritative image in a certain field through case by case, and create a theoretical framework for some new gameplays and new gimmicks in the industry, so that the society has developed a habitual "information dependence" on them. So, how can you make people "information dependence" on what you are operating? Obviously, first of all, you have to spread the word.
That's why when people ask me if I should do , do live broadcasts, or do online business, I always say: Please run and move forward . The text message service essence of a business is to make things and sell them to consumers. "Doing something" is creating value. "Selling something" is spreading value. The reason why I will say earlier is that the temperament of an enterprise that has seriously thought about "what the enterprise operates" will be different. The reason is that these companies will set up special content departments and have relatively complete play strategies. And this is compared with sales-oriented or advertising-oriented companies, they will appear unique in the configuration of personnel. Here, I think the content dissemination strategy of an enterprise can be roughly divided into the following four stages: The first stage: content mapping in the user purchase journey.