Influencer marketing followed in second place with 29%, followed by values-based marketing with 16%, and permanent marketing with 7%. Luckily for B2B marketers, however, these methods are never entirely separate, and some campaigns may even include all four of these elements. October 19, 2021, Twitter Poll 42.9% of those polled on Twitter also said they were most optimistic for content marketing, followed by 28.6% who said values-driven marketing, Philippines Photo Editor and 14.3% each for content marketing. influence and ongoing efforts. Our very own Joshua Nite recently participated in “4 Business Problems Solved by B2B Content Marketing”, and also made the case for influencer power in B2B marketing,
in “Does B2B Influencer Marketing Work? REALLY ? Poll #2 — Best Alternative B2B Social Media Platforms When it comes to social media platforms used by B2B marketers, LinkedIn remains by far the most frequently used, Philippines Photo Editor but we wanted to ask which alternative platforms marketers consider to be the ones to watch for the future - communities in line where B2B efforts are most likely to see increased use in the future. LinkedIn survey of January 4, 2022 49% of respondents to our LinkedIn poll identified TikTok as their top alternative choice for B2B marketing efforts,
followed by Reddit at 24%, Meta at 15%, and Discord at 13%. Twitter poll of January 4, 2022 Our Twitter poll respondents saw things a little differently, with a peak 35.7% pointing to Discord, 28.6% each to Reddit and TikTok, and 7.1% to Meta. Philippines Photo Editor Our own Debbie Friez asked the top topics B2B marketing expects them to approach new social channels, in “How B2B Marketing Influencers Are Succeeding on New Social Channels.