After the Hundred Regiments War five years ago, Meituan and Dianping merged into "Meituan Dianping", a name that accompanied Meituan's five years of rapid development. In July this year, the reception hall of the Meituan headquarters in Wangjing, Beijing was reorganized, and the name on the wall was only "Meituan". According to the announcement, Meituan hopes to establish a unified brand image of the company through this name change, and enhance the awareness of users and merchants on the company's multiple business capabilities. After the simplified name of Meituan, it helps users to establish a connection between Meituan and the life service industry through a more concise title.
After all, when it comes to Meituan now, people's first impression is already "Meituan" rather than "Meituan Dianping". Of course, for Meituan, behind a small Fax List name change move is the continuous nibbling of Dianping for five years. After five years of cannibalization, Meituan gained not only the removal of two words, but gradually gained the most core data of public comment-traffic. After the renaming, Meituan can further integrate online and offline traffic. Specifically, in the past, Dianping had a relatively large offline traffic. The Meituan platform has relatively sufficient online traffic.
By integrating the traffic of the two parties, today's Meituan can grasp a larger number of merchants and user traffic, thereby further enriching the data information of the entire platform. The huge database also enables Meituan to go further in portraying user portraits, so as to provide users with more accurate product information and more personalized services. The improvement of the overall service can also help the retention of users on the platform, allowing users to generate revenue for the platform many times.